Founders of Yoox dreamt of establishing a multi-brand online hypermarket that would specialize in selling stock clothing of the most famous global manufacturers and brands. And dreams do come true. This is not just your average online fashion store. This luxury online retail store has its roots in Italy – known for its designers and capitals of fashion. Fans of luxury and extravagance with desire to emphasize their own individuality in every way will feel very comfortable on this portal. The combinations of styles and colors aren’t found in street boutiques or shopping centers. Thanks to direct contracts, lack of costs for renting and maintaining chain stores, the company is able to offer large discounts (up to 90%!) on its incredible collections.